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DOING BUSINESS: THE INTIATIVE OF AN ENTERPRISE |
Arturo Eduardo Sotomayor
Salas
For growth to occur in our economy requires motivation on the part of
the population to be creative and act as the generator of micro and small
businesses.
One recurring thought in
university life and other areas is the possibility to, one day, start a
business, However, in the actual circumstances of modern life, technology and
international trade agreements, this possibility transcends its initial framework
and relies greatly on the concept of man in a social sense.
It is important to remember
that man, since the beginning, has been a social being and the relationship
between men and women constitutes the essence of man’s initiative and
entrepreneurial culture. We should think
of the population of Arequipa in this way, and Arequipa as one of the most
important and vibrant cities in Peru. Like other cities that energize the
economy, Arequipa is capable of starting businesses to spur on the economy.
1. HOW TO START A SMALL BUSINESS
Many different books exist to
guide the entrepreneur in organizing and managing a business. The instant, “Guide to Starting a Business”
will try to create the conditions under which you, using your own knowledge,
will learn the process.
Thinking is equivalent to
learning and you will be able to be innovative and creative in transforming
your idea into a business.
2. IT IS NECESSARY TO BE
ENTERPRISING
From the very beginning it is
essential to be enterprising – to act like an entrepreneur and to be ready for
anything. An idea that we may have
regarding some type of business can be converted to a business opportunity.
As in every business, the
competition will always be keeping a close eye out for when we experience
problems and difficulties. We need to
show leadership and strength against these problems and whenever possible,
anticipate difficulties.
The only person who possesses
this strength is you, yourself, and only you can complete your plan of
action. You have the opportunity to give
all for the development of your business.
3. THE POSSIBILITIES OF SUCCESS
Motivation, talent and the
desire to make something are necessary to start and manage a business. To
increase the possibility of success, it is important to study and refine
business and personal objectives.
Following this reflection, a
detailed business plan is required in order to reach your goals.
During the business plan
preparation period, you will have the opportunity to concentrate on areas that
you had not previously thought of. The
business plan will be very useful when looking for financing.
4. ABOUT SEED CAPITAL
Every one of us is a
leader. Many times we hear that a
business cannot be started because there isn’t sufficient money. This is, in fact, false and is in many cases
merely a justification for a lack of a decision and fear of risk-taking.
No business starts out
large. In general, businesses start
small with only the money one holds in one’s pocket. This is the seed capital and when one uses
this money, one is eligible for different levels of bank financing.
5. REALITY AND THE
ENTREPRENEURIAL SPIRIT
On a global level, Peru is
considered one of the most entrepreneurial countries.
Whether it is a micro or
small business, we need to be acquainted with various important
indicators: How many micro businesses
are there? How many small businesses are
there? How many large businesses are
there? What quantity of goods is
exported and what are the principal products?
In addition, it is important
to pursue business training and to maintain the spirit and enthusiasm of an
entrepreneur.
6. A BUSINESS AS A NECESSITY AND
A BUSINESS AS AN OPPORTUNITY
There are businesses that are
begun solely for the purpose of self-employment and in general, these
businesses “as a necessity” do not experience growth.
However, there are also
businesses in which there is a strong sense of dedication and strength. This “strength” manifests itself in better
perspectives and hard work and naturally aids in growth and the establishment
of a solid business.
7. ENTREPRENEURIAL CREATIVITY
In order to achieve success,
it is critical that we maintain a high level of energy and creativity. Furthermore, we need to be flexible in order
to address a changing market. Change is good and often necessary. We need to continue to refine our skills and
acquire new skills. In this way,
success is bound to come to us.
