DOING BUSINESS: THE INTIATIVE OF AN ENTERPRISE

 

DOING BUSINESS: THE INTIATIVE OF AN ENTERPRISE

      

Arturo Eduardo Sotomayor Salas

For growth to occur in our economy requires motivation on the part of the population to be creative and act as the generator of micro and small businesses.

     One recurring thought in university life and other areas is the possibility to, one day, start a business, However, in the actual circumstances of modern life, technology and international trade agreements, this possibility transcends its initial framework and relies greatly on the concept of man in a social sense.

     It is important to remember that man, since the beginning, has been a social being and the relationship between men and women constitutes the essence of man’s initiative and entrepreneurial culture.  We should think of the population of Arequipa in this way, and Arequipa as one of the most important and vibrant cities in Peru. Like other cities that energize the economy, Arequipa is capable of starting businesses to spur on the economy.

1.  HOW TO START A SMALL BUSINESS

     Many different books exist to guide the entrepreneur in organizing and managing a business.  The instant, “Guide to Starting a Business” will try to create the conditions under which you, using your own knowledge, will learn the process. 

     Thinking is equivalent to learning and you will be able to be innovative and creative in transforming your idea into a business.

2.  IT IS NECESSARY TO BE ENTERPRISING

     From the very beginning it is essential to be enterprising – to act like an entrepreneur and to be ready for anything.  An idea that we may have regarding some type of business can be converted to a business opportunity.

     As in every business, the competition will always be keeping a close eye out for when we experience problems and difficulties.  We need to show leadership and strength against these problems and whenever possible, anticipate difficulties.

     The only person who possesses this strength is you, yourself, and only you can complete your plan of action.  You have the opportunity to give all for the development of your business.

 

3.  THE POSSIBILITIES OF SUCCESS

     Motivation, talent and the desire to make something are necessary to start and manage a business. To increase the possibility of success, it is important to study and refine business and personal objectives. 

     Following this reflection, a detailed business plan is required in order to reach your goals.

     During the business plan preparation period, you will have the opportunity to concentrate on areas that you had not previously thought of.  The business plan will be very useful when looking for financing.

4.  ABOUT SEED CAPITAL

     Every one of us is a leader.  Many times we hear that a business cannot be started because there isn’t sufficient money.  This is, in fact, false and is in many cases merely a justification for a lack of a decision and fear of risk-taking.

     No business starts out large.  In general, businesses start small with only the money one holds in one’s pocket.  This is the seed capital and when one uses this money, one is eligible for different levels of bank financing.

5.  REALITY AND THE ENTREPRENEURIAL SPIRIT

     On a global level, Peru is considered one of the most entrepreneurial countries. 

     Whether it is a micro or small business, we need to be acquainted with various important indicators:  How many micro businesses are there?  How many small businesses are there?  How many large businesses are there?  What quantity of goods is exported and what are the principal products?

     In addition, it is important to pursue business training and to maintain the spirit and enthusiasm of an entrepreneur.

6.  A BUSINESS AS A NECESSITY AND A BUSINESS AS AN OPPORTUNITY

     There are businesses that are begun solely for the purpose of self-employment and in general, these businesses “as a necessity” do not experience growth. 

     However, there are also businesses in which there is a strong sense of dedication and strength.  This “strength” manifests itself in better perspectives and hard work and naturally aids in growth and the establishment of a solid business.

7.  ENTREPRENEURIAL CREATIVITY

     In order to achieve success, it is critical that we maintain a high level of energy and creativity.  Furthermore, we need to be flexible in order to address a changing market. Change is good and often necessary.  We need to continue to refine our skills and acquire new skills.   In this way, success is bound to come to us.